Historically, institutional investors have monopolized catalog royalty assets, enabling them to exert significant control over artists and dictating the terms under which they acquire the copyright interest, often prioritizing financial returns without any regard to fandom.
Artists retain full copyright ownership of their catalog.
Artists have the flexibility to sell just a portion of their royalties, such as 20%, or
only specific streams,
like PRO royalties.
Artists can earn 30% more on their catalog than if they were to sell it to an institutional investor by opening catalog access to a new class of retail investors who have the lowest cost of capital.
Artists can repurchase their catalog back whenever, or at a lower price, thereby generating profit from the price difference or sell more of their unsold royalties at a higher price, if there is demand.
